A few straightforward answers to help you decide where to put your attention.
“They have fewer reviews. Why are they above me?”
Google says local results are mainly based on relevance, distance and prominence. Reviews can help, but the number of reviews is not the whole story. Where a customer searches from, and how closely a business matches their search, also matter.
We look at the profile, website and search context together before recommending changes.
There are several possibilities. Google may not have indexed important pages, the site may not clearly describe your services, or other websites may be stronger matches for that search.
The first step is checking your pages and available Search Console information. That helps separate a technical issue from a content or competition issue.
Not always. An existing site may work well after improving its service information, mobile layout or contact path. A rebuild makes more sense when the structure, design or maintenance problems are getting in the way.
We review the existing site before recommending a fresh start, and plan for important pages and redirects when a rebuild goes ahead.
Useful area pages can explain your services to people in the suburbs you cover. They need to offer real information, rather than repeat the same content with different place names.
AI can help prepare the writing. The business information still needs to be accurate, the pages useful and the choice of areas grounded in where you actually work.